The Active Tourist - The definitive searchable directory for visitors to the Heart of England that want to do more during their stay! For visitors to the English Midlands, the British Midlands, the UK Midlands.
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Information for Advertisers
The Active Tourist website is the first directory site to directly target visitors and tourists that want to find interesting and exciting activities to do when visiting this region of the United Kingdom. As its name suggest - it's aimed at The Active Tourist and provides the user with highly visible and relevant listings and direct links to advertiser sites without having to navigate their way through a number of gateway pages. For our Advertisers, this means that prospective customers are just two clicks away from their website!
The Active Tourist website provides two distinct areas of advertsing opportunity for businesses and organisations, as illustrated in the following graphic:
CATEGORY DISPLAY
Any business or organisation providing an activity, pursuit or service that can be booked directly by individual members of the public or small family groups and that fits within one of the categories featured in the site navigation menu, may advertise in this area of the site.
All advertising listings include a graphic/image illustrating the activity/service, a headline description which can include the business name if space permits, which acts as the direct link to the website or area of the website on which the activity/service is featured. A text area where the activity/service can be described.
All advertising listings are arranged randomly within a category and will, from time to time, feature on the site's home page under the Featured Activities listings.
Advertising Policy and Conditions apply.
COLUMN DISPLAY
Any business or organisation that provides a product or service that is directly related to visitors and or tourism may advertise in this area of the site, including those businesses and organisations that qualify for listings in the Category Display area as described above.
Column Display adverts are of a fixed size and may contain a combination of graphics, images and text. All adverts act as a direct link to the website or area of the website on which the product/service is featured.
All Column Display adverts are arranged randomly within a column throughout the site pages and will, from time to time, feature on the site's home page.
Column Display+PLUS adverts are guaranteed to be placed at the top of a column.
Advertising Policy and Conditions apply.
Advertising Policy
In the interest of users of The Active Tourist website and the reputation and standing of Active Tours Group, we operate a clear Advertising Policy that Advertisers are required to comply with.
INTRODUCTION
Active Tours Group policy relating to the acceptability of advertising material and content is based on the British Code of Advertising, Sales Promotion and Direct Marketing Practice (the "CAP Code") and focuses on the following three main principles:
LEGALITY
No Advertisement should contain anything that is in breach of the law nor omit anything that the law requires.
DECENCY
No Advertisement should contain content that is:
a) likely to give rise to or cause grave or widespread offence or embarrassment
b) not suitable for publication or display
c) likely to give rise to and subject Active Tours Group to criticism or embarrassment
HONESTY AND TRUTHFULNESS
No Advertisement should mislead users about any matters likely to influence their attitude to the advertised services or products, whether by inaccuracy, ambiguity, exaggeration, omission or neglect.
As such we aim to:
a) create fair and transparent rules that can be followed by all of our customers
b) protect the interests and reasonable expectations of the users of our services
c) demonstrate our support for the codes and guidelines set out in the CAP Code
d) meet the obligations imposed on ourselves as publisher and on our Advertisers, under law and regulation in the United Kingdom
Advertisers unsure of their obligations are directed to the guidance, advice and Code that can be found at the CAP website www.cap.org.uk.
Advertisers agree in placing orders for advertising with Active Tours Group on The Active Tourist website, that the content of their advertising will comply with all relevant laws, statutes and regulations in place, including those contained within the CAP Code.
Pricing
Advertisers are required to confirm their explicit acceptance of the Advertising Policy stated above, before proceeding to pricing and additional information: